The Serie A rights for the UK and Ireland have been bought by Eleven Sports, who will broadcast the league for the next three seasons.
The company, owned by Leeds United chairman Andrea Radrizzani had previously bought the La Liga rights in the UK, and it has now taken the Italian rights from BT Sport.
“Eleven Sports has today announced a strategic partnership with IMG in the UK and Ireland for the launch of two new sports channels that will include live and exclusive rights to Serie A as well as every match from La Liga,” an official statement confirms.
“Eleven Sports 1 and Eleven Sports 2 will launch via an online streaming platform this August in the UK and Ireland with more premium rights to be announced soon.”
The platform will show Serie A for the next three seasons, on a “soon-to-be-launched online streaming platform”, while discussions are underway with “other major platforms in the UK and Ireland” to show the matches.