Shatta on how “cheaply” Ghana sold its music birthright to Nigeria
Sensational Dancehall act, Shatta Wale believes Ghana music industry has not only lost its luster, but is continuously sinking at the blind side of industry players.
Describing the woeful state of Ghana’s music industry in an explosive interview with Paul Adom Otchere on Good Evening Ghana on Thursday, he said, “Ghana has sold, its music birthright to Nigerians because we are not serious.”
“Gone are the days Nigerians used to trek Ghana to learn from our music. Now, music icons like Tiwa Savage, Davido, Wizkid, Burna Boy etc have sold their industry to international markets in an incredible way to gain global recognition, while our top artistes chase them around for a collaboration.
“Now, the world don’t see Nigerians for the ‘419 tag’ that used to trail them, but for quality music and boundary breaking showbiz industry because they are serious,” he lamented.
He decried how poorly industry players are managing upcoming artistes. He particularly condemned how rising artistes relent on their effort and pride themselves with tours abroad for meagre sums of money like £200 pounds for playing a show.
“To hell with international tours if it does not translate to good cash,” he fumed.
The “I know My Level” hit maker cautioned artistes against living fake lifestyles stressing that it only deludes upcoming generations into perceiving a false image about the music industry.
Watch full interview below.